Fashion Marketing innovation idea Essay Example | Topics and Well Written Essays - 750 words

Fashion Marketing innovation idea - Essay Example The essay "Fashion Marketing innovation idea" presents the idea of using Pop-Up Stores to Boost Sales for Online Fashion Shop. Tackling the above stated problems in the online business may require a bit of innovativeness. Pop-up stores, also known as flash retail, stand as an ideal means to extend the online brand to consumers who are offline and consequently build the confidence of consumers to interact with the e-shop frequently. Consumers embrace and flock to the myriad manifestations of pop-up stands and it is thus an innovative and legitimate means of making a connection with consumer and extending online brands. The most recent iterations of pop-up spaces unearth high-end signage, decorative displays, cutting-edge mobile commerce capacities, and significant interactive experience that can benefit any online business to have meaningful connection with customers. This report elucidates how these innovations – pop-up stores – can help in increasing sales for online f ashion shops that are grappling with diffusing their new brands to the market. Further, pop-up stores are discussed in detail as a marketing mix to show how online fashion businesses can make the most out of something that is seemingly temporary. This report’s main aim is to depict how pop-up stores can make the most out of pop-up shops and off line spaces to revamp their brands and boost sales.The report will also show the short term and long term benefit of having an extra outlet for fashion product in terms of sales.