Marketing Plan For A Brand Image - 766 Words

A brand image is defined in terms of how the customers perceive the brand (Allen, 2016). A brand image constitutes the basis for better strategic marketing decisions on the target market segments for the product position in the market. The entrepreneur should attempt to build a unique brand image which will differentiate his product or service from others in the industry (Lee, James, Kim, 2014). La Bambinià ¨re has its name as the brand image which derives from the French word â€Å"Bambin† or little child; and the purpose is to create an attraction just with the name. In addition, La Bambinià ¨re will design a symbol depicting infants being nurtured. Advertising and Marketing Allen (2016) states that the marketing plan details the strategies make customers aware of the business, and build a brand and a loyal customer base. When effective, the plan develops a consistent message to the customer and creates an opportunity to capture revenues. La Bambinià ¨re will consider advertising through the local journal, the monthly city magazine, flyers and business card. Publicize the Business The first venue will be data base provided by the NCDCDEE where parents can search for all licensed child care providers. La Bambinià ¨re will get referrals or word of mouth from family and friends, church members. Publicity and word of mouth are considered most effective marketing tools because they are inexpensive (Allen, 2016). Referrals will mostly come from the Division of ChildShow MoreRelatedHbr Dove Case1653 Words   |  7 PagesSummary The Dove brand has been revitalized with the success of their â€Å"Real Beauty† campaign. Dove’s main goals are to continue to improve their brand image and gain market share. The key challenges facing top management to accomplish these goals are; building on the momentum the ‘Real Beauty’ campaign has generated, differentiating from their competition and modernizing their brand image. 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Kill A Mockingbird By Harper Lee - 2057 Words

During the Civil War period, a pro ¬slavery mob chained Francis McIntosh to a locust tree, burnt him fatality in 1837. There are a lot of abolitionists, like Elijah Parish Lovejoy, who lost their lives when criticizing lynching. Elijah Parish Lovejoy showed both physical and moral courage fighting against inequality. The real courage of abolitionists during that time was gaining equal opportunities for African- ¬Americans, and be treated the same as white people, no matter the consequences. Even after a century, there is no slavery anymore, there is still racism happening. In Harper Lee’s book To Kill a Mockingbird, she shows the real meaning of courage fighting for equal rights in the small town of Maycomb, Alabama, during the Great Depression. Lee shows that the society is unfair and teaches people how important it is to have courage. The novel is narrated by an innocent girl named Scout, whose father, Atticus, is a famous lawyer, and tries to provide equal rights to the people. She lives with her father Atticus and her older brother Jem. The two siblings grow up learning about prejudice, unfair treatments in the society and they started to understand the moral of life. In the event of Tom Robinson, poor black men, is being accused of raping a white girl which is not true. He is being treated unequally, they stand up, show respect to the African ¬-Americans and fight against racism. Atticus and his children display the real courage when the majority of people in the town isShow MoreRelatedKill A Mockingbird By Harper Lee1049 Words   |  5 PagesTo Kill a Mockingbird: How a Story could be based on True Events in Everyday LifeDaisy GaskinsCoastal Pines Technical Collegeâ€Æ'Harper Lee was born in Monroeville, Alabama. Her father was a former newspaper editor and proprietor, who had served as a state senator and practiced as a lawyer in Monroeville. Also Finch was known as the maiden name of Lee’s mother. With that being said Harper Lee became a writer like her father, but she became a American writer, famous for her race relations novel â€Å"ToRead MoreTo Kill a Mockingbird by Harper Lee1000 Words   |  4 Pagesworld-wide recognition to the many faces of prejudice is an accomplishment of its own. Author Harper Lee has had the honor to accomplish just that through her novel, To Kill a Mockingbird, a moving and inspirational story about a young girl learning the difference between the good and the bad of the world. In the small town of Monroeville, Alabama, Nelle Harper Lee was born on April 28, 1926. Growing up, Harper Lee had three siblings: two sisters and an older brother. She and her siblings grew up modestlyRead MoreKill A Mockingbird By Harper Lee1290 Words   |  6 PagesHarper Lee published To Kill a Mockingbird during a rough period in American history, also known as the Civil Rights Movement. This plot dives into the social issues faced by African-Americans in the south, like Tom Robinson. Lee felt t hat the unfair treatment towards blacks were persistent, not coming to an end any time in the foreseeable future. This dark movement drove her to publish this novel hopeful that it would encourage the society to realize that the harsh racism must stop. Lee effectivelyRead MoreHarper Lee and to Kill a Mockingbird931 Words   |  4 PagesHarper Lee and her Works Harper Lee knew first hand about the life in the south in the 1930s. She was born in Monroeville, Alabama in 1926 (Castleman 2). Harper Lee was described by one of her friends as Queen of the Tomboys (Castleman 3). Scout Finch, the main character of Lees Novel, To Kill a Mockinbird, was also a tomboy. Many aspects of To Kill a Mockingbird are autobiographical (Castleman 3). Harper Lees parents were Amasa Coleman Lee and Frances Finch Lee. She was the youngestRead MoreKill A Mockingbird By Harper Lee873 Words   |  4 PagesIn the book, To Kill a Mockingbird, Harper Lee illustrates that â€Å"it’s a sin to kill a mockingbird† throughout the novel by writing innocent characters that have been harmed by evil. Tom Robinson’s persecution is a symbol for the death of a mockingbird. The hunters shooting the bird would in this case be the Maycomb County folk. Lee sets the time in the story in the early 1950s, when the Great Depression was going on and there was pov erty everywhere. The mindset of people back then was that blackRead MoreKill A Mockingbird By Harper Lee963 Words   |  4 Pagesgrowing up, when older characters give advice to children or siblings.Growing up is used frequently in the novel To Kill a Mockingbird by Harper Lee. Harper Lee uses the theme growing up in To Kill a Mockingbird to change characters opinion, develop characters through their world, and utilizes prejudice to reveal growing up. One major cause growing up is used in To Kill a Mockingbird is to represent a change of opinion. One part growing up was shown in is through the trial in part two of the novelRead MoreKill A Mockingbird By Harper Lee1052 Words   |  5 PagesTo Kill a Mockingbird by Harper Lee takes place in Maycomb County, Alabama in the late 30s early 40s , after the great depression when poverty and unemployment were widespread throughout the United States. Why is the preconception of racism, discrimination, and antagonism so highly related to some of the characters in this book? People often have a preconceived idea or are biased about one’s decision to live, dress, or talk. Throughout To Kill a Mockingbird, Harper Lee examines the preconceptionRead MoreKill A Mockingbird, By Harper Lee1197 Words   |  5 Pagessuch as crops, houses, and land, and money was awfully limited. These conflicts construct Harper Lee’s novel, To Kill a Mocking Bird. In To Kill a Mocking Bird, Lee establ ishes the concurrence of good and evil, meaning whether people are naturally good or naturally evil. Lee uses symbolism, characterization, and plot to portray the instinctive of good and evil. To Kill a Mocking Bird, a novel by Harper Lee takes place during the 1930s in the Southern United States. The protagonist, Scout Finch,Read MoreKill A Mockingbird By Harper Lee1695 Words   |  7 PagesIn To Kill a Mockingbird Harper Lee presents as a ‘tired old town’ where the inhabitants have ‘nowhere to go’ it is set in the 1930s when prejudices and racism were at a peak. Lee uses Maycomb town to highlight prejudices, racism, poverty and social inequality. In chapter 2 Lee presents the town of Maycomb to be poverty stricken, emphasised through the characterisation of Walter Cunningham. When it is discovered he has no lunch on the first day of school, Scout tries to explain the situation to MissRead MoreKill A Mockingbird By Harper Lee1876 Words   |  8 PagesThough Harper Lee only published two novels, her accomplishments are abundant. Throughout her career Lee claimed: the Presidential Medal of Freedom, Pulitzer Prize for Fiction, Goodreads Choice Awards Best Fiction, and Quill Award for Audio Book. Lee was also inducted into the American Academy of Arts and Letters. This honor society is a huge accomplishment and is considered the highest recognition for artistic talent and accomplishment in the United States. Along with these accomplishments, her

Employee Reimbursements and GST

Question: Discuss about the Employee Reimbursements and GST. Answer: Introduction: An entrenchment clause under law and constitution is that provision which make particular amendments difficult or impossible. Entrenchment clause states that particular amendment in the constitution requires a type of supermajority, consent from another party to make amendment, and may be submission of referendum to other people. Intention of entrenchment clause is to prevent the amendments made subsequently in the constitution or make a particular portion of law irrevocable except in case of right of revolution. Any amendment in constitution which would not satisfied the conditions of valid entrenched clause will result in "unconstitutional constitutional law". Unconstitutional constitutional law means any amendment made in constitutional law which would consider as constitutional law only through its form, and it is unconstitutional through procedure. The main aim of this clause is to protect the rights of minority, and to prevent the amendments to the constitution of the company (Constitutional Review Committee, n.d.). Corporation Act 2001 provisions also defined entrench provision such as Section 136(2) requires special resolution for making any necessary changes in the constitution of the company. Section 136 (2) of the corporation act 2001 states that company can modify its constitution or any provision of its constitution only by special resolution, and in case constitution is adopted by court than company required leave of court to modify the constitution (Corporation Act 2001, n.d.). we can understand this with the help of example such as: In case any special resolution alter, add or omit any clause which is considered as entrenched provision does not have any effect unless it is approved in the general meeting of the company by majority that is: At least hold 75% of the votes in the company. Comprise at least 75% of the members of the company. Notice of general meeting in which that special resolution is proposed must be given at least 21 days before. General meeting in which that special resolution is proposed shall not transact any other business. In the present case, David wants to include entrenched clause in the constitution of the company. David states that he wants to retain the control of the company in his hands from both perspectives either managerial or ownership. He also states that for help he needs other people also such as staff and his mother. Its also possible that at later stage his wife Lisa also join the business. Reimbursement of expenses- expense reimbursement is a process through which employer payback the expenses incurred by the employees from their own money for the purpose of employers business. Generally these expenses occurred at the time of travelling for business it can be occurred in other situations also which is related to work. It is necessary for employers that they pay back the amount incurred by employee for the purpose of business (The balance, 2016). Usually, reimbursement is compensating someone for the expenses occurred by that person out of pocket. If any employee spend any amount of money on the activity related to business then in such case that employee is entitled to reimburse the amount spend by him. It is necessary to reimburse the claim that it must be fair, reasonable and valid. Before the process of any claim it is necessary that employee provide proper evidence of the expense he occurred. It is necessary that claim made by employee must be accompanied by evidence, and that evidence must be authenticating (Government of Western Australia, n.d.). We can understand this with the help of the example that is Alexandra employs Petra in her advertising agency, and later on Petra purchased craft material for presentation that cost $90. According to the provision of agency any expenses incurred by employee related to business shall be reimbursed in case if proper invoice are presented. Petra makes claim for the reimbursement of expenses with the proper invoice, and Alexandra repay her those expenses (ATO, n.d.). In the present case, Tom is the office manager of company, and working from last 5 years with David. Tom gives authority to Michelle who works as a receptionist in the company to purchase stationary for office work from the place where company operates its credit account. In this Tom works as senior position and he gives authority to Michelle for purchasing stationary for office work that is cost up to $ 1200 and I pad also. In this Tom gives authority to Michelle for purchasing I pad and stationary cost $ 1200. Therefore, in this Michelle has authority to purchase the material up to $1200, and also a i pad, and company is bound to pay Michelle for the expenses she incurred for office work. It must be noted that Michelle has authority to purchase office material up to $1200 only, and if she spend more amount on that then in such case company is not bound to pay any amount to her. References: Constitutional Review Committee. Entrenchment Clause and Country Cases. Retrieved on 23rd November 2016 from: www.constitutionalreview.gov.sl/site/Portals/1/.../what_is_entrenchment_clause.docx. Corporation Act 2001-s136. The balance, (2016). What Is Expense Reimbursement. Retrieved on 23rd November 2016 from: https://www.thebalance.com/what-is-expense-reimbursement-1918122. Government of Western Australia. Reimbursement. Retrieved on 23rd November 2016 from: https://www.courts.dotag.wa.gov.au/R/reimbursement.aspx?uid=7786-1265-3771-6567. ATO. Employee reimbursements and GST. Retrieved on 23rd November 2016 from: https://www.ato.gov.au/Business/GST/In-detail/Rules-for-specific-transactions/Employee-reimbursements/Employee-reimbursements-and-GST/.

Why we feel sympathy for Shylock The Merchant of Venice Essay Example For Students

Why we feel sympathy for Shylock The Merchant of Venice Essay ‘The Merchant of Venice’ by William Shakespeare is about a man called Shylock, he is Jewish. Throughout the play he is subject to severe racial hatred from the Christian people of Venice, Venice was primarily a Christian state so being of a different religious background, being a Jew was frowned upon. Shylock was a usurer which in fact added to his problems, a usurer is someone who loans money and takes back interest. A Christian participating in this in Venice would have been considered an abomination in their faith; it was acceptable in the Jewish faith however the Christians hated Shylock for it. We will write a custom essay on Why we feel sympathy for Shylock The Merchant of Venice specifically for you for only $16.38 $13.9/page Order now I feel sympathy towards Shylock before the court case because he was terrorised for being Jewish. The play begins with Antonio, the merchant, feeling very depressed. He struggles to understand why he is feeling this way but immediately cheers up when Bassanio returns. Bassanio is very careless with money and is said to be in a tough financial position: â€Å"I have disabled mine estate† Bassanio wants to borrow money and use it to go and court the fair lady Portia. Bassanio asks Antonio for a loan of money but Antonio does not have any money because it is all on his ships. The pair are good friends and no one else would lend Bassanio the money because of his poor name financially. Antonio wants to help his friend Bassanio so tells him to borrow money under his name and pay back what he can. They then go to Shylock for a loan. Despite Shylock been treated terribly by the pair almost every day: â€Å"The devil can cite scripture for his purpose†. He decides to loan the money without taking interest but if the money is not paid back fully in three months, Shylock is entitled to take a pound of Antonio’s flesh as compensation, Bassanio is shocked but immediately Antonio agrees to the terms as he thinks that his ships will return on time for him to be able to pay for the loan. They agree and Shylock gives Bassanio the money. To add to Shylock’s misery his own servant, Launcelot, and his daughter, Jessica, leave him. Launcelot leaves Shylock to go and work for Bassanio. There was no evidence that Shylock was a bad master but Launcelot leaves him because he is a Jew. When Shylock is invited to Bassanio’s feast he asks Jessica to look after his house, Jessica has no intention in staying and leaves to marry Lorenzo. When leaving Jessica precious ring given to Shylock by his late wife and money. Jessica loves her father but feels she can’t stay because he is Jewish. â€Å"Ashamed to be my father’s child† I feel sorry for Shylock during the court proceedings because the whole court conspires against him even though Antonio had not fulfilled his promise. The Duke opens the court case saying that he pities Antonio because Shylock is: â€Å"Inhuman wretch uncapable of pity† During the court case Shylock receives many pleas for mercy from Bassanio, The Duke and Balthazar. He insists that they should show mercy and points to the many slaves the Duke and Bassanio have this highlights their hypocorism. The Duke, once again, tries to derail Shylock’s attempts at getting his bond by saying that he is just trying to terrify Antonio with his performance and that he will forgive him at the last minute: We all expect a gentle answer Jew! Shylock is not interested and still insists that he will have his bond. If his bond is not granted then the decision will make a mockery of Venice and the justice system. Bassanio then tries to convince Shylock to forget the bond by arguing with him, Antonio insists it is no use as it would be impossible to soften Shylock’s: â€Å"Jewish Heart† Bassanio, who is now financially stable offers Shylock twice the amount of money first owed but Shylock laughs at the offer and insists that he wouldn’t accept 6 times that amount. .u083bee1c38db0b8999c4364bbb64c0d6 , .u083bee1c38db0b8999c4364bbb64c0d6 .postImageUrl , .u083bee1c38db0b8999c4364bbb64c0d6 .centered-text-area { min-height: 80px; position: relative; } .u083bee1c38db0b8999c4364bbb64c0d6 , .u083bee1c38db0b8999c4364bbb64c0d6:hover , .u083bee1c38db0b8999c4364bbb64c0d6:visited , .u083bee1c38db0b8999c4364bbb64c0d6:active { border:0!important; } .u083bee1c38db0b8999c4364bbb64c0d6 .clearfix:after { content: ""; display: table; clear: both; } .u083bee1c38db0b8999c4364bbb64c0d6 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u083bee1c38db0b8999c4364bbb64c0d6:active , .u083bee1c38db0b8999c4364bbb64c0d6:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u083bee1c38db0b8999c4364bbb64c0d6 .centered-text-area { width: 100%; position: relative ; } .u083bee1c38db0b8999c4364bbb64c0d6 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u083bee1c38db0b8999c4364bbb64c0d6 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u083bee1c38db0b8999c4364bbb64c0d6 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u083bee1c38db0b8999c4364bbb64c0d6:hover .ctaButton { background-color: #34495E!important; } .u083bee1c38db0b8999c4364bbb64c0d6 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u083bee1c38db0b8999c4364bbb64c0d6 .u083bee1c38db0b8999c4364bbb64c0d6-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u083bee1c38db0b8999c4364bbb64c0d6:after { content: ""; display: block; clear: both; } READ: Dramatic Significance EssayThe Duke then asks Shylock why he expects mercy if he does not give it himself but Shylock replies that he has done no wrong and will have his bond! When Nerissa enters the court room dressed as a clerk, Gratiano curses Shylock saying he is: â€Å"Inexecrable dog, whose desires are wolvish, bloody, starved and ravenous† Once again the abuse Shylock is subject to is out in the open and it is clear to see why he is so desperate to get his bond. Balthazar (Portia) grants Shylock permission to have his bond. Shylock is delighted and is just about to take the flesh when he is stopped by Balthazar, who then explains that in the bond it does indeed say that Shylock can take the flesh but if he were to shed one drop of Christian blood his house and possessions would be seized and given to the state of Venice. Shylock then says that he will not take the flesh but will take Bassanio’s money instead. Balthazar stops him again and claims that Shylock wanted justice so will either have his bond or nothing; he will have his bond or nothing! Shylock tries to leave the court but is stopped by Balthazar again. Shylock is told that Venetian law states that if any â€Å"Alien† (Foreigner) sought the life of any Venetian citizen the citizen subject of this harmful desire would be entitled to half of the Foreigner’s possessions and the other half would be given to the Venetian state. Adding to Shylock’s humiliation, he is ordered to become a Christian or face the death penalty†¦ He leaves the court with nothing. I sympathise with Shylock after the court case because he loses everyone he loved and everything that he worked for. First he was unable to receive his bond because the whole court conspired against him. He was then ordered to convert to a Christian so he lost his identity. His daughter left him so he had no family comfort to help deal with the aftermath of the court proceedings. Shylock was left with no possessions as they were all lost at the court case. We can see Shylock is hungry for revenge but he does not achieve this and ends up at rock bottom: â€Å"Thou call’dst me dog †¦ But since I am dog, beware my fangs. † Shylock is so desperate for revenge during the court proceedings that his actions arguably led to him being persecuted. Finally it seems that everyone else in the play had a happy ending apart from Shylock. His whole life has collapsed beyond control all because of racial prejudice! Throughout ‘The Merchant of Venice’ Shylock is treated as sub-human. In the end he does not get his bond, his daughter has run away from him to marry a Christian, his servant had left to work for a Christian and he is forced to convert to a Christian. In light of all of this many feel sympathy for Shylock, I certainly do! In the early stage performances of the play Shylock is portrayed as a monster and many audiences had no sympathy at all for Shylock but, nowadays, in general many people are greatly empathic towards Shylock. This could be for a number of reasons such as: changing attitude towards religion or a changing society. I personally think that this change in attitudes is mostly down to the holocaust in World War 2. This was the mass extermination of the people the Nazi party did not like -Jewish people in the main. – After this many people all over the world began to accept Jewish people for who they are. Actors also changed the way they play Shylock, perhaps trying to address thousands of years of hatred. The actors play a much more vulnerable and noble Shylock making the audiences show Sympathy towards him: â€Å"I am a Jew. Hath not a Jew eyes? Hath not a Jew hands, organs, dimensions, senses, affections, passions; fed with the same food, hurt with the same weapons, subject to the same diseases, heald by the same means, warmd and coold by the same winter and summer, as a Christian is? † This famous speech by Shylock may be getting put into action in modern day society!