Marketing Plan For A Brand Image - 766 Words

A brand image is defined in terms of how the customers perceive the brand (Allen, 2016). A brand image constitutes the basis for better strategic marketing decisions on the target market segments for the product position in the market. The entrepreneur should attempt to build a unique brand image which will differentiate his product or service from others in the industry (Lee, James, Kim, 2014). La Bambinià ¨re has its name as the brand image which derives from the French word â€Å"Bambin† or little child; and the purpose is to create an attraction just with the name. In addition, La Bambinià ¨re will design a symbol depicting infants being nurtured. Advertising and Marketing Allen (2016) states that the marketing plan details the strategies make customers aware of the business, and build a brand and a loyal customer base. When effective, the plan develops a consistent message to the customer and creates an opportunity to capture revenues. La Bambinià ¨re will consider advertising through the local journal, the monthly city magazine, flyers and business card. Publicize the Business The first venue will be data base provided by the NCDCDEE where parents can search for all licensed child care providers. La Bambinià ¨re will get referrals or word of mouth from family and friends, church members. Publicity and word of mouth are considered most effective marketing tools because they are inexpensive (Allen, 2016). Referrals will mostly come from the Division of ChildShow MoreRelatedHbr Dove Case1653 Words   |  7 PagesSummary The Dove brand has been revitalized with the success of their â€Å"Real Beauty† campaign. Dove’s main goals are to continue to improve their brand image and gain market share. The key challenges facing top management to accomplish these goals are; building on the momentum the ‘Real Beauty’ campaign has generated, differentiating from their competition and modernizing their brand image. 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